Philip Fernbach

Cognitive scientist
Leeds School of Business
CU Boulder

2006 – 2024

Publications

Book

Popular press

2018

Long, A., Fernbach, P. M. & De Langhe, B. The idea of "investing in what you know" is more dangerous than you think. MarketWatch, July 18.

2017

Fernbach, P. M. & Sloman, S. A. Why We Believe Obvious Untruths. New York Times, March 3.

2017

Fernbach, P. M. & Sloman, S. A. We Should be Asking More Stupid Questions. LinkedIn Pulse, May 6.

2016

De Langhe, B., Fernbach, P. M. & Lichtenstein, D. R. High Online User Ratings Don't Actually Mean You're Getting a Quality Product. Harvard Business Review, July 4.

2012

Sloman, S. A. & Fernbach, P. M. I'm Right (For Some Reason). Why Partisans Can't Explain Their Views. New York Times, October 21.

Journal articles (* equal authorship)

2024

Lamberton, C., Fritze, M. P., Love, E. A., Bhattacharjee, A., Fernbach, P. M. & Cusimano, C. Hidden Commitments and Future Opportunities: Implicit Moral Philosophies in Consumer Psychology. Journal of the Association for Consumer Research, 10 (1).

2024

Light, N. & Fernbach, P. M. Keep it Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research, 61 (6), 1152–1170.

2024

Fernbach, P. M. & Bogard, J. E. Conspiracy Theory as Individual and Group Behavior: Observations from the Flat Earth International Conference. Topics in Cognitive Science, 16 (2), 187–205.

2023

Lynch, J. G., Fernbach, P. M. & Kan, C. Auditing the Value of Empirical Audits. Proceedings of the National Academy of Sciences, 120 (26).

2022

Light, N., Fernbach, P. M., Rabb, N., Geana, M. V. & Sloman, S. A. Knowledge overconfidence is associated with anti-consensus views on controversial scientific issues. Science Advances, 8 (29), 1–10.

2022

Garcia, C. A., et al. Strategy games to improve environmental policymaking. Nature Sustainability, 5, 464–471.

2021

Walters, D. J. & Fernbach, P. M. Investor memory of past performance is positively biased and associated with overconfidence. Proceedings of the National Academy of Sciences, 118 (36).

2021

Reinholtz, N., Fernbach, P. M. & De Langhe, B. Do people understand the benefit of diversification? Management Science, 67 (12), 7322–7343.

2021

Fernbach, P. M. & Van Boven, L. False polarization: Cognitive mechanisms and potential solutions. Current Opinion in Psychology, 43, 1–6.

2021

Waeber, P. O., et al. Choices we make in time of crisis. Sustainability, 13 (6), 3578.

2020

Fernbach, P. M. & Light, N. Knowledge is shared. Psychological Inquiry, 31 (1), 26–28. Commentary on target article by Clark and Winegard.

2019

De Langhe, B. & Fernbach, P. M. The dangers of categorical thinking. Harvard Business Review, 97 (5), 80–91.

2019

Rabb, N., Fernbach, P. M. & Sloman, S. A. Individual representation in a community of knowledge. Trends in Cognitive Sciences, 23 (10), 891–902.

2019

Fernbach, P. M., Light, N., Scott, S. E., Inbar, Y. & Rozin, P. Extreme opponents of genetically modified foods know the least but think they know the most. Nature Human Behaviour, 3, 251–256.

2019

Li, M., Colby, H. & Fernbach, P. M. Efficiency for lives, equality for everything else: How allocation preference shifts across domains. Social Psychological and Personality Science, 10 (5), 697–707.

2018

Long, A., Fernbach, P. M.* & De Langhe, B.* Circle of Incompetence: Sense of Understanding as an Improper Guide to Investment Risk. Journal of Marketing Research, 55 (4), 474–488.

2018

Sloman, S. A. & Fernbach, P. M. Reasoning as Collaboration. The American Journal of Psychology, 131 (4), 493–496. Book review of Mercier and Sperber's The Enigma of Reason.

2017

Walters, D. J., Fernbach, P. M., Fox, C. R. & Sloman, S. A. Known unknowns: A critical determinant of confidence and calibration. Management Science, 63 (12), 4298–4307.

2016

De Langhe, B.,* Fernbach, P. M.* & Lichtenstein, D. R.* Navigating by the stars: Investigating the actual and perceived validity of online user ratings. Journal of Consumer Research, 42, 817–833.

The linked PDF includes the main paper, three commentaries by Rob Kozinets, Itamar Simonson, and Russ Winer & Pete Fader, and our reply. Web Appendix. Our response should be cited as: De Langhe, B., Fernbach, P. M. & Lichtenstein, D. R. (2016). Star Wars: Response to Simonson, Winer/Fader, and Kozinets. Journal of Consumer Research, 42, 850–857.

2015

Fernbach, P. M., Kan, C. & Lynch, J. G. Jr. Squeezed: Coping with constraint through efficiency and prioritization. Journal of Consumer Research, 41 (5), 1204–1227.

Web Appendix 1 · Web Appendix 2

2015

McGraw, A. P., Schiro, J. L. & Fernbach, P. M. Not a problem: A downside of humorous appeals. Journal of Marketing Behavior, 1 (2), 187–208.

2014

Fernbach, P. M., Hagmayer, Y. & Sloman, S. A. Effort denial in self-deception. Organizational Behavior and Human Decision Processes, 123 (1), 1–8.

2013

Fernbach, P. M., Sloman, S. A., St. Louis, R. & Shube, J. N. Explanation fiends and foes: How mechanistic detail determines understanding and preference. Journal of Consumer Research, 39 (5), 1115–1131.

2013

Fernbach, P. M., Rogers, T., Fox, C. R. & Sloman, S. A. Political extremism is supported by an illusion of understanding. Psychological Science, 24 (6), 939–945.

2013

Fernbach, P. M. & Erb, C. D. A quantitative causal model theory of conditional reasoning. Journal of Experimental Psychology: Learning, Memory, and Cognition, 39 (5), 1327–1343.

2013

Fernbach, P. M. & Rehder, B. Cognitive shortcuts in causal inference. Argument & Computation, 4 (1), 64–88.

2012

Sloman, S. A., Fernbach, P. M. & Ewing, S. A causal model of intentionality judgment. Mind & Language, 27 (2), 154–180.

2012

Fernbach, P. M., Macris, D. M. & Sobel, D. M. Which one made it go? The emergence of diagnostic reasoning in preschoolers. Cognitive Development, 27 (1), 39–53.

2011

Fernbach, P. M., Darlow, A. & Sloman, S. A. When good evidence goes bad: The weak evidence effect in judgment and decision-making. Cognition, 119, 459–467.

2011

Fernbach, P. M., Darlow, A. & Sloman, S. A. Asymmetries in predictive and diagnostic reasoning. Journal of Experimental Psychology: General, 140 (2), 168–185.

2011

Fernbach, P. M. & Sloman, S. A. Don't throw out the Bayes with the bathwater. Behavioral and Brain Sciences, 34 (4), 198–199. Commentary on target article by Jones and Love.

2011

Swirsky, C. L., Fernbach, P. M. & Sloman, S. A. An illusion of control modulates the reluctance to tempt fate. Judgment and Decision Making, 6 (7), 688–696.

2011

Sloman, S. A. & Fernbach, P. M. Human representation and reasoning about complex causal systems. Information, Knowledge, Systems Management, 10, 1–15.

2010

Fernbach, P. M., Darlow, A. & Sloman, S. A. Neglect of alternative causes in predictive but not diagnostic reasoning. Psychological Science, 21 (3), 329–336.

2010

Sloman, S. A., Fernbach, P. M. & Hagmayer, Y. Self deception requires vagueness. Cognition, 115 (2), 268–281.

2009

Fernbach, P. M. & Sloman, S. A. Causal learning with local computations. Journal of Experimental Psychology: Learning, Memory, and Cognition, 35 (3), 678–693.

Book chapters

2016

Hagmayer, Y. & Fernbach, P. M. Causality in Decision Making. In M. Waldmann (Ed.), Oxford Handbook of Causal Reasoning. Oxford University Press.

2009

Sloman, S. A., Fernbach, P. M. & Ewing, S. Causal models: The representational infrastructure for moral judgment. In D. Bartels, C. W. Bauman, L. J. Skitka & D. Medin (Eds.), Moral judgment and decision making: The psychology of learning and motivation (Vol. 50). San Diego, CA: Elsevier.

2008

Sloman, S. A. & Fernbach, P. M. The value of rational analysis: An assessment of causal reasoning and learning. In N. Chater & M. Oaksford (Eds.), The probabilistic mind: Prospects for rational models of cognition. Oxford University Press.

Proceedings

2010

Fernbach, P. M. & Darlow, A. Causal conditional reasoning and conditional likelihood. In S. Ohlsson & R. Catrambone (Eds.), Proceedings of the 32nd Annual Conference of the Cognitive Science Society. Austin, TX.

2009

Fernbach, P. M. & Darlow, A. Causal asymmetry in inductive judgments. In N. A. Taatgen & H. van Rijn (Eds.), Proceedings of the 31st Annual Conference of the Cognitive Science Society. Austin, TX.

2007

Fernbach, P. M., Linson-Gentry, P. & Sloman, S. A. Causal beliefs influence the perception of temporal order. In D. S. McNamara & J. G. Trafton (Eds.), Proceedings of the 29th Annual Conference of the Cognitive Science Society. Austin, TX.

2006

Fernbach, P. M. Sampling assumptions and the size principle in property induction. In R. Sun & N. Miyake (Eds.), Proceedings of the 28th Annual Conference of the Cognitive Science Society. Austin, TX.

Unpublished

2008

Fernbach, P. M. Explanation and confirmation in inductive inference. Preliminary Examination Paper, Brown University.